AI Proposal Software That Helps Teams Close Faster

Generate standout proposals in minutes with AI and smart automations. Personalize every deal and track engagement
directly from your CRM.

Trusted by 500,000+ users to automate their proposal workflows

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American Cancer Society logo
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The same proposal as an interactive Storydoc
A proposal sent as a static PDF document
Before After

Still sending proposals
as static PDFs?

Switch to interactive proposals instead. Your team moves faster, buyers stay engaged, and you finally see what's happening after you hit send.

Why Storydoc is the #1 choice
for sales teams:

Sales teams spend most of their week on work that isn't selling. Storydoc automates proposal creation, shows you how buyers engage, and helps your team move deals forward faster.

Storydoc AI prompt bar with a sparkles icon, the placeholder 'What do you want to create?', and a send-arrow button

Create proposals in minutes

Connect your CRM, brand assets, and existing content to generate complete proposals in under 5 minutes. AI handles the structure and formatting so reps can focus on the deal instead of the document.

Save up to 86% of time per proposal

See exactly how buyers engage

Built-in analytics show what each prospect reads, clicks, and skips. Track time spent on each slide, spot drop-off points, see when proposals are shared internally, and know exactly when to follow up. Because this is the part of sales you can't afford to guess.

Get up to 41% more full reads and 2.3x more internal shares
Engagement analytics: a notification card "Anna Novak opened your story" pointing via a dashed line at a highlighted data point on a chart curve, with a cursor
Personalization diagram: a {{first_name}} variable above three name bubbles John, Anna, and Dave

Personalize proposals at scale

Connect Storydoc to your CRM to automatically pull prospect data into every proposal. Use dynamic variables to personalize at scale and send hundreds of tailored proposals in seconds.

Increase prospect engagement by up to 47%

Move deals forward inside the proposal

Embed next steps directly into the proposal. Add your calendar, forms, e-signatures, or payment modules so buyers can take action immediately.

Get 11% more booked meetings and boost conversion rate by 27%
Proposal CTA mockup: two empty form fields with a violet "Submit" button and a cursor hovering over it

Create your best proposal yet
in 4 easy steps

Step 1. Generate your proposal

Start from a template, prompt, or your existing materials. Our AI proposal maker creates a structured proposal in minutes, pre-filled with your content, branding, and prospect details.

Step 2. Refine and structure

Add interactive elements, edit the layout, and use AI to rewrite or improve sections. Build a proposal that's clear, on-brand, and easy to navigate on any device.

Step 3. Personalize and automate

Integrate with your existing tool stack via API or Zapier. Use dynamic variables to personalize each proposal and send them at scale as live links - without manual work.

Step 4. Track engagement and close

See how prospects interact with your proposal, get real-time alerts, and follow up at the right moment to move the deal forward.

Storydoc works with
the tools your team already uses

Pull prospect data directly from your CRM, automate document workflows, and keep your sales stack working together from first outreach to signed deal.

CRM Prospecting and lead-gen Sales enablement HR Marketing & forms Project management Payments & closing Data & dashboards Content & media Custom integrations Automation & integration platforms

Build powerful document automations

Use our API, Zapier, or Make to generate documents automatically and connect Storydoc with thousands of apps and data sources. Automate document workflows, deliver interactive experiences in your own environment, and scale content creation across teams.

A proposal software with results
that mean business

86%

Faster deck creation

PEI

x2

Conversion rate

NetApp

x2

Closed-won bookings

Wolfe

60%

Deck completion rate

WiseStamp

What happens after teams
switch to Storydoc

15k extra conversions in 6 months
“We generate thousands of brochures at scale thanks to the Salesforce integration within Storydoc, directly improving our most important KPIs.”
Taylor Burke
Taylor Burke VP of Growth Marketing and Marketing Operations
Teach For America logo
x2 closed won bookings
“We brought the 5 largest opportunities in the past 24 months after adding Storydocs to our email outbound campaigns.”
David Price
David Price Director of Sales and Marketing
Wolfe logo
10% CTA conversion rate
“Since we switched to Storydocs, our sales metrics have improved. We're getting a CTA conversion rate of 10%, the completion rate of 60%, and have over half of the decks shared within the client organization.”
Tomer Magal
Tomer Magal VP Sales
WiseStamp logo
2x prospect conversion rate
“We've seen higher conversion, of up to x2, among prospects who engaged with the Storydoc pages.”
Boris Zlatkin
Boris Zlatkin Digital Marketing Lead
NetApp logo
“With Storydoc, we were able to simplify the complex content of our annual report using graphs, numbers, and detailed insights in an interactive and efficient way.”
Nitzan Almog Evron
Nitzan Almog Evron Marketing Manager
Meta logo
“With our most recent Storydocs, we're like, 'Oh my goodness, it brought it to life like we do when we present it, but without the person even being there!'”
Frances Dalton
Frances Dalton Marketing Manager, UK
Healthy.io logo
“I was able to initiate more conversations, and Storydoc enabled conversations to move forward with less friction”
Peter Mueller
Peter Mueller VP of Partnerships in the US
Scalehub logo
“Storydoc does an amazing job painting a full picture of what we do and how we work so that a second demo is usually not needed.”
Addison Bolin
Addison Bolin CEO
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Powerful features behind every
Storydoc proposal document

Storydoc gives sales and marketing teams everything they need to create, share, and optimize interactive documents that actually get read - and always look great, whether on mobile or in print.

AI-powered proposal generation

  • Start from pre-built templates or generate full proposals from a simple prompt
  • Build your StoryBrain by training AI on your brand voice, past proposals, and internal materials
  • Automatic branding - define your brand once (fonts, colors, etc.) and apply it instantly to every document
  • Use the AI assistant to rewrite, shorten, adjust tone, or generate visuals

Interactive proposal experiences

  • Create media-rich proposals with video, interactive elements, forms, and dynamic CTAs
  • Embed pricing calculators, dashboards, or live content from your existing tools
  • Let prospects book meetings directly from your proposal with calendar integrations
  • Deliver a smooth, scroll-based experience that works on any device

Personalization and automation

  • Connect your CRM to auto-fill proposals with prospect data
  • Use dynamic variables to personalize every proposal at speed and at scale
  • Generate and send hundreds of tailored proposals as live links
  • Automate document workflows with native integrations, Zapier, or our API

Smart editing and collaboration

  • Add, remove, or rearrange slides - your layout updates automatically
  • Edit proposals even after sending - recipients always see the latest version
  • Collaborate in real time with comments, feedback, and version history
  • Control access with permissions, passwords, and expiry settings

Sign-off and payments

  • Add terms and conditions directly into your proposal
  • Collect legally binding e-signatures without switching tools
  • Embed payment options so clients can approve and pay instantly
  • Keep the entire closing process in one seamless experience

Built-in analytics and insights

  • See who opened your proposal and how they engaged with it
  • Track clicks, time spent on each slide, drop-off points, and internal shares
  • Get real-time alerts about each prospect's activity that flow back into your CRM
  • A/B test different proposal versions and see what actually drives results

See how much time and revenue
Storydoc can save your team

Sales teams spend hours every week creating and personalizing proposals, chasing approvals, and guessing whether prospects even read them.

Use the calculator below to estimate how much time and money your team could save with Storydoc's AI proposal generator.

Your data 59% Your ROI
53
10%
20%
25%
$5,000
Gains with Storydoc
Show Prospecting Only
$398 Monthly Revenue Growth
$4,770 Total Revenue Growth (Annual)
$1,770 Net Gain
$3,000 Team Plan Cost

Examples of interactive decks made by the Storydoc studio

Don't start from scratch. Start from what works.

Built from the analysis of thousands of proposals and real deal outcomes. Our proposal templates are structured around what works - so you can win more deals, faster.

B2B service proposal
general business proposal
solar rooftop project proposal
general sales proposal
solar energy research proposal
general business project proposal
business sales proposal
marketing project proposal
football club sport sponsorship proposal
project proposal for client
universal sales proposal
tailored sales solution
IT services proposal
football sponsorship proposal
major donor proposal
Facebook ads service proposal for SaaS
medical project proposal
social media advertising proposal
social media proposal deck
VC investment proposal
restaurant business proposal
cyber security solution proposal
sales proposal for project
branding service proposal
brand identity proposal
general real estate investment proposal
recruiting services proposal
e-commerce website development proposal
consulting service proposal
brand strategy proposal
HR consulting proposal
tech project proposal
product business proposal
dark mode partnership proposal
modern partnership proposal
business consulting proposal
social media optimization proposal
product distribution proposal
digital marketing agency proposal
marketing consulting proposal
dark mode brand proposal
private label product proposal
digital marketing company proposal
IT consulting proposal
winning sales proposal
fitness influencer proposal
consultancy proposal
light mode partnership proposal
product supply proposal
trend researcher influencer proposal
product development proposal
travel influencer proposal
light mode sales proposal
social media influencer proposal
health insurance service proposal
corporate partnership proposal
conference event proposal
one page donor report
sports influencer proposal
private equity investment proposal
charity concert proposal
dark mode project proposal
food content influencer proposal
business project proposal
dark mode event proposal
project proposal overview
real estate business proposal
formal project proposal
dark mode construction proposal
advertising services proposal
Facebook event promotion proposal
modern brand proposal
Facebook campaign proposal for fashion brand
sales proposal package
digital advertising proposal
marketing partnership proposal
Facebook marketing retainer final proposal
social media agency proposal
interior decor design proposal
light mode project proposal
modern project proposal
Linkedin advertising proposal
sports tournament proposal
strategic sales proposal
golf sponsorship proposal
project partnership proposal
soccer sponsorship proposal
boxing sponsorship proposal
social media campaign proposal
hockey sponsorship proposal
HR services project proposal
dark mode sales proposal
professional sales proposal
social media plan proposal

PDFs weren't built to close deals. Storydoc was.

This is the part of the deal you can't afford to get wrong. Here's how Storydoc compares to the alternatives.

Feature
Storydoc
PDF
PowerPoint
PandaDoc
Qwilr
Works across the entire sales cycle
Real-time analytics
Limited to proposal stage
Limited to proposal stage
Personalization at scale (CRM, variables)
Limited variables
Limited variables
Interactive elements (forms, calendar, video)
Basic embeds
Let buyers take action instantly (book, sign, pay)
Speed of creation
Template-based + basic AI
Template-based + basic AI
Integrations with your existing tools (CRM, API, Zapier)
Enterprise-grade security
Basic security, no ISO 27001
Basic security, no ISO 27001

Simple pricing for every team size

Start with a 14-day free trial, then scale with Storydoc as your team grows.

Pay monthly Pay annually Save 40%
Starter

Ideal for professional individuals

$ 33 per user/month
Create free

Active documents : 5

AI Images credits : 20/month

AI Text credits : 25/month

Analytics : Basic

Slides and templates : Limited

Security : Basic

Export to PDF

Remove Storydoc branding

Stock images, videos & icons

Pro

Ideal for businesses & teams

$ 60 per user/month
Create free

Active documents : 30

AI Images credits : 50/month

AI Text credits : 125/month

Analytics : Extended

Slides and templates : Unlimited

Security : Advanced

Export to PDF

Remove Storydoc branding

Stock images, videos & icons

Collaboration

Personalization with variables

Workspace

Integrations

Version control

Team

A full solution for teams

Need more? Let's Talk

Active documents : Unlimited

AI Images credits : Extended

AI Text credits : Extended

Analytics : Advanced + custom reporting

Slides and templates : Unlimited

Security : Extended

Export to PDF

Remove Storydoc branding

Stock images, videos & icons

Collaboration

Personalization with variables

Workspace

Integrations

Version control

Designated storytelling expert

Studio design services

For the full list of features click here

A proposal platform
you can trust

CCPA
GDPR
ISO 27001

Frequently Asked
Questions

Storydoc offers a 14-day free trial - no credit card needed. You'll get full access to everything included in our Starter plan, so you can create, personalize, and share proposals right away. If you need more advanced features, you can upgrade anytime. And anything you create during the trial is yours to keep, free of charge. For details on our paid plans, please visit our Pricing page.


With the Storydoc AI proposal maker, creating a proposal is simple and flexible. You have a few different ways to get started:

  • Choose from one of our proven proposal templates - built using insights from over 1.3 million presentation sessions - and tell our AI assistant a bit about your company, industry, and what kind of presentation you need.
  • If you prefer starting from scratch, just write a prompt, and our AI assistant will generate a complete proposal for you.
  • If you already have content, you can provide your website URL or upload existing documents - our AI proposal generator will use them to build a tailored proposal for you in minutes.
  • Once your draft is ready, you can use the AI assistant to modify specific slides - rewrite text, shorten sections, adjust tone, or generate visuals. Edits are slide-specific, so you're always in control of what gets changed and how.

Storydoc integrates with a wide range of tools across sales, marketing, and enablement to help you create, personalize, and track your proposals more effectively.

We support CRMs like Salesforce and HubSpot, sales tools like Outreach and Salesloft, marketing platforms like Marketo and Intercom, and calendar, video, chat, and data visualization tools like Calendly, Loom, and Tableau.

You can also automate proposal creation at scale using our API and Zapier.

For the full list of integrations, visit our Integrations page.


Yes - Storydoc is built to support proposal automation at scale.

You can automatically generate personalized proposals using data from your CRM, database, or other tools. With dynamic variables and live data, each document is tailored to the recipient without manual work.

Storydoc integrates with tools like HubSpot and Monday, and you can build automated workflows using Zapier, Make, or Clay to generate and send proposals based on triggers in your pipeline.

For more advanced use cases, our API lets you fully automate document creation, personalize content programmatically, and deliver interactive Storydocs directly within your own product or workflow.


Interactive proposals consistently outperform static formats like PDFs and slide decks when it comes to engagement and conversion.

Based on Storydoc data from over 1.3 million sessions:

  • Interactive presentations lead to 21% longer reading times
  • They're 41% more likely to be read in full
  • Interactive proposals are 2.3× more likely to be shared internally, increasing visibility among decision-makers

When our clients switched from static slides to using Storydoc, they also saw a x2 boost in prospect conversion rate and closed-won bookings, an 86% decrease in asset turnaround time, 30% faster deal closing, and a 40% increase in full reads.

For more details, check out our comparison pages:


Yes, Storydoc is built with enterprise-grade security in mind. We use strong encryption to keep your data safe. The platform also supports SSO/SAML and advanced access controls, so only authorized team members can access your proposals.

We are ISO 27001 certified, which means our information security practices meet internationally recognized standards for managing and protecting sensitive data.

All data is transmitted over encrypted connections and managed according to strict internal security protocols.

For more details, you can visit our Compliance & Security page.


Most teams are creating automated proposals within 30 minutes of signing up. Our integrations take less than 5 minutes to set up.

If you're on an Enterprise plan, you'll also get dedicated onboarding support, plus access to our studio design and proposal makeover services.

Not on Enterprise? No problem. The AI proposal generator is intuitive, and you can easily get started on your own. If you need a hand, we offer plenty of step-by-step guides, including:

We also have many other guides tailored to specific use cases, so you can find exactly what you need.

You can also check out our business proposal examples and real client presentations for inspiration.


Still have questions?

How to get started with Storydoc

Watch our quick tutorials to learn how to create, personalize, and share your first Storydoc

Visit our help center

Everything you need to create better proposals

Proposal statistics

Read blog post

How to write a business proposal

Read blog post

How to write a partnership proposal

Read blog post

How to write a project proposal

Read blog post

How to write a sponsorship proposal

Read blog post

How to make a business proposal presentation

Read blog post

All your business documents in one place

Once you try Storydoc, you'll wonder why you ever sent a PDF

Join thousands of professionals who've upgraded from static documents to proposals that drive real results.